AWS SUMMIT 2025

I think we're in our 4th year of this event, and it just keeps getting bigger. The AWS Summit, or as we like to call it here at PCC - The Annual Japanese BBQ meetup. We could discuss the summit, or we could talk about how two tables of PCC nerds compete to see how much BBQ meat they can consume in a 90-minute window. The answer is either too much or not enough, depending on who you ask.

However, the AWS Summit is more about consuming the latest tech advancements and getting free swag while under the influence of too much caffeine.

Moving right along. PCC is incredibly proud to have partnered with Imagination in delivering AWS Summit Sydney 2025. This year, in partnership with AWS we set out to do more than inform. We wanted to inspire. To show the real-world impact of AI and AWS technologies - not just in theory, but in action. From show-stopping keynote moments to interactive demos, every part of the experience was designed to bring the future closer and make it feel tangible, relevant, and human.

Over two days, thousands of developers, business decision-makers, and leaders explored immersive activations like The Discovery Zone and The Proving Grounds, where bold ideas met practical applications, proving just how accessible and transformative AWS can be.

 @awscloudanz #awssummit #AI #EventMarketing #BrandExperience #Imagination 

And we even managed to get a nice little family photo. Let’s take a look at some picky-wics and get hit by a green shell.

Oh hey.